Meraas Leisure & Entertainment

Yas Waterworld

Dubai National Day 2012

Disney Creative Entertainment

Universal Studios IoA

Harvard Law School

Stanford University

Xerox Corporation

Mandarin Oriental


InterContinental Hotel Group


U.S. Department of State


Executive Producer @ Filmmaster Events – Milan, Italy – July – November 2014

Pitch presentation to Government of Turkmenistan for Opening and Closing Ceremonies of 2017 Asian Indoor & Martial Arts Games @ Ashgabat

Consulting Creative Director for BRC Imagination Arts to Meraas Leisure and Entertainment – Dubai, UAE. October 2013 – June 2014.

In situ Creative Consultant for all aspects of a multiple-sited themed entertainment, resort and retail project.

Producer & Creative Director – Castro CBD, San Francisco Summer 2013

Built program for and produced series of outdoor concerts for the activation of Jane Warner Plaza in San Francisco. 

Consulting Creative Director, HQ Creative / Dubai, UAE – 2011, 2012-2013

Messaging Strategy and Design of Celebration for UAE 40th Anniversary Pitch

Integration of Elements, Script & Narrative Arc, Director of Live Components for UAE 41st 


Director of “Hoyamal” Pearl Diving Show Installed at Yas WaterWorld – December 2012

Cultural / Theatrical / Acrobatic / Marketing / Retail experience

Creative Development & Director Grand Opening Ceremony-Celebration Production for 

Yas WaterWorld – January 2013

Creative Director / Brand Strategy & Theatrical Launches : Media and Message

Producer & Creative Director / Spectacle : Ceremony, Themed Entertainment

Universal Studios – Creative Director

Walt Disney World – Consulting Creative Director & Producer

Federation of Gay Games 1994 & 2006 – Opening & Closing Ceremonies

National AIDS Memorial Quilt Candle Light Ceremony @ Lincoln Memorial 1992

Inaugurals + State Diplomatic Ceremony + Fleet Weeks; City of SF 1984 – 1990

Executive Producer – Amnesty International USA 50th Anniversary Project – US. 

Develop strategy and creative direction for year long Image and Outreach Campaign (PSA Campaigns, Advocacy Program, Specialty Films and Documentaries. Maintain liaison with International Secretariat (UK), engage and maintain celebrity relationships, qualify and engage specialty vendors, marketing and public relations professionals, create and oversee structure for production of programs and execution of strategies in support of the Anniversary-specific goals of AIUSA. March 2010 – January 2011.

Creative Dir/Director – Ronald McDonald House Charity Ball – Melbourne, Australia. 

Developed concept for reformatting of iconic annual event, Directed show to effusive client review and exceeded monetary goals. Photos & description @ July 2009.

Creative Dir/Director – OpShop Charity Ball Anglicare of W Australia Perth Australia. 

Developed concept, wrote, directed this iteration of an annual event to realize a 300% increase in funds raised for targeted program. Rendered house absolutely silent for compelling, key testimonial…quite a coup with an Aussie Audience. March 2009.

Director/Writer – Pirates of Shenzhen – Shenzhen, China. 

InterContinental Hotel Groups Asia Pacific Leadership Conference Chinese-speaking cast of Shaolin Monk apprentices and Sichuan Circus acrobats with English-speaking principals. Photos & case study at

Keynote Speaker 

“Making the Emotional Connection: the Real Science of Effective Event Storytelling” – CASE Conference on Special Event Fundraising: Pittsburgh, PA, USA – April 6, 2009.

Creative Director – Stonewall: Vision

Re-branding and re-formatting of Stonewall Community Foundation annual event, creating a branded/destination event. Wrote, produced & directed set of new campaign media to premiere at event; viewable at June 2008.

Creative Director/Director – Destination/Inspiration. 

Concept, writing and directing of media centerpiece for Marketing and Capital Campaign for the Thousand Oaks (California) Alliance for the Arts. Three films; viewable at June 2007.

Creative Director/Writer/Director – Opening & Closing Ceremonies, GGVII, Chicago. 

Developed concept and wrote four-act ceremony to articulate four, Epic Moments in individual lives and global movement; “Exclusion,” “Oppression,” “Expression” & “Ignition.” July 2006. Staff of 200. Cast of 1300 plus 11,000 athletes (Full, choreographed processional in 47 minutes: beat that!) Storytelling on a massive scale. Full-field lighting stunt. Highlights Video viewable through and at 

Creative Director / Director / Producer – Stanford University 

Campaign for Undergraduate Education. Concept Development, Writing, Production and Direction for 12-City tour of fully-immersive rebranding and reconnecting alumni experience. Rich combination of media and live elements. Budget of $12million; raised $1 billion (US). Tour ran November 2001 – June 2002. This was a 28-month project. Media viewable through and

Creative Director – Universal Studios Florida

Live Entertainment productions and Special Projects. 2006

Producer/Director – Opening & Closing Ceremonies, GGIV NYC

GGIV, Yankee Stadium, New York City. 12,000 athletes, 50,000 spectators. July 1994. Cyndi Lauper, Patti Labelle, Sir Ian McKellen, Armistead Maupin, Aprile Millo, various and sundry others.

Producer/Director – Candlelight March and Vigil at the Lincoln Memorial DC 

For the NAMES Project AIDS Memorial Quilt. Crowd of 250,000. Liza Minnelli, Joel Grey, Patti Austin, Michael Callan. October 1992.

Producer/Director – National Centennial Tour for Stanford University

Two full-scale, original musical productions in a 12-city tour over three years; 1987 – 1990. Writer, Creative Director, Director and Producer. This was a four-year project, raising $1 billion; a record at the time. 


Phil Hettema’s team at Universal Studios Attraction Development for slate of live shows in development of Islands of Adventure

Producer & Director – For the Mayors of San Francisco:

Inaugural Ceremonies 

Dianne Feinstein – 1984

Art Agnos – 1988

Fleet Week Ceremonies 

1987, 1988, 1989 & 1990

Cited by U.S. Department of the Navy for “Best Event of 1989”

State Visits 

Greek Patriarch – 1990 

President Aquino of Philippines – 1987 

President Mitterand of France – 1984

Premiere Zschao, Peoples Republic of China – 1984

40th Anniversary of the United Nations Charter Ceremony – 1985

Super Bowl Mayor’s Extravaganza in City Hall Rotunda – 1985

Mayor’s Reception for the National Democratic Convention, City Hall Rotunda – 1984

International Experience

Produced and Directed outside continental US:

United Kingdom


West Germany

Shenzen, China

Melbourne & Perth, Australia

Lecturer / Presenter

Guest Lecturer – “The Nature, Inspiration and Management of Creativity” @ EMDI Institute of 

Media & Communications, Dubai

Chair; SATE Conference (Story + Architecture + Technology = Experience) for 

Themed Entertainment Association. 2004, 2010, 2011

Studio Instructor; Apple – OS/iOS, iPhone, iPad, iMovie, Productivity, Keynote…

CASE – “Making the Emotional Connection: the Real Science of Effective Event Storytelling”

Also presented at various Conferences, Conventions, University Masters Programs.